All work
Branding · Visual identity
Branding · Visual identity
Untold Identity
Untold needed one identity that speaks to Saudi startups and SMEs in two languages without reading as two brands. The result is a bilingual geometric logotype, a calm navy and teal palette, and a type system that pairs Poppins with SST Arabic, documented in a full brand guideline.
The logotype
A simple, modern logotype built on a geometric structure, with English and Arabic set as one unified mark. The minimal approach conveys trust and professionalism, and stays flexible across every application.
Color & type
Navy, teal, and mist carry the brand from screen to print. Poppins sets the English voice and SST Arabic matches its geometry, so both languages keep the same clear, approachable tone.
The Untold Story
